The Hat Shoppe





Ah-ha Moment



After running her boutiques without a vacation for two years Sophie was excited when her trusted friend, Nancy, offered to manage the shop for a week. The only instruction Sophie left was to provide great customer service and, time permitting, throughout the two racks of old hats that had been gathering dust for over year.


Sophie was excited to see Nancy had great sales figures while she was gone. In fact, much of the store’s inventory was gone. Sophie was also excited to see both hat racks were completely empty.


“With all the business you did,” Sophie inquired, “How did you have time to dispose of the old hats?”


“I did not have to,” replied Nancy, “I sold them”.


"You must have had to mark them down quite a bit,” opined Sophie.


“No, they sold at regular price, in fact everything I sold was at regular price.”


Sophie was astonished. “How in the world did you do it?” asked Sophie.


“It was simple. Al I did was put a sign in the front window,” she replied.


“Oh my,” said the curious Sophie, “What did the sign say?”


What did the sign that caused the old hats to finally sell? Scroll down to find out.





“Hats priced too high for the average woman”.


Life Lesson: When people perceive value, price is not an object. Nancy was able to get customers to come in and see the elegant hats but once they saw the price they thought of themselves as being above average.