The Cookies

Ah-ha Moment

The young executive was returning from his weekly visit to his mother when his mind started to drift to the challenges he would be facing when he got back to his office. With this distraction the speed gradually increased soon flashing red lights began to illuminate from the vehicle behind him. The police officer gave him a short lecture about safety and speeding. But because it was only six miles over the limit the officer decided that the tarnish the man’s clean driving record and let him off with a warning. Young man was so grateful he offered a policeman some of the homemade oatmeal cookies his mother had made that morning. The following week the young executive was determined to stay focused on his ride back into the city. Although he thought he was doing well he was surprised to find his rearview mirror was once again filled with flashing red lights. As the officer approached the puzzled driver, he immediately recognized the policeman from the prior week. “Was I speeding again?” the young man said, “I was paying close attention to my speedometer.” What the policeman replied shocked the driver. Scroll down to see why he was stopped again.

“No, sir,” replied the officer. “I was just wondering if you had any more of those great cookies.”

This story illustrates how random acts of kindness, in this case sharing the homemade oatmeal cookies, can distinguish an individual. Many companies have realized the importance of giving back to the community in unexpected ways. It can be something as major as helping establish a new wing of the hospital or as small as donating a gift card for a high school fundraiser. Either way the individual or company received favorable publicity. It is a great form of personal and professional marketing.