An important part of marketing is the image you project to your customers. It is not just important with the big obvious things, it is important also among the minor details. Failure to pay attention to small details sends a message that you may be missing things in more important areas. One spot this is commonly true is at your copier.

Let's say an important client is in and you offer to make a copy. But instead of being clear, it has a dark streak or has freckles from scratches on the glass. The means you did not use a copier, you used a "sloppier".

It is a serious problem for businesses that want to make a great impression on their clients. The bad impressions made by the sloppier translate directly into bad impressions on your customers. They will wonder, if only subconsciously, it you have other areas in your business with a poor lack of attention or quality.

One of the best values in business today is a service contract for your copier. It eliminates any hesitation in getting it fixed when a drum or glass is damaged or worn. The price is often based on your actual usage and many times the service contract includes toner cartridges for free.

If the repairs are not immediate, use one of the many professional copy centers, which are abundantly located throughout most major cities. Staples, Office Max and FedEx Office all have copy centers and are easy to use. For large quantities go to an off-set printer. They are too expensive for small quantities but for large orders they will be cheaper than copies and will look much more professional.