Here is a group exercise designed for marketing

Facilitator reads:
"Every January there is a discussion about which Super
Bowl commercial was the best. Typically, the most
entertaining, emotional, or comical commercials are

'Here is an ad from the 1999 Super Bowl to consider."

Show video:
The ad is located here.

Facilitator asks:
From a marketing perspective, how would you rate this

Potential answers:
  • "It was entertaining."
  • "I could relate to the children."
  • "It had the viewer wondering what and who it was for."

Facilitator reads:
"In 1999 the new dot com made its mark on advertising
with an ad that not only got people talking, it resulted
millions of job seekers and recruiters taking to their
computers to input resumes and job postings. In short, it
took a new, unknown offering,, and put it in
the mainstream.

'What message did viewers actually receive?"

Allow discussion before reading this:

"According to focus groups the ad had a direct hit on those
that were frustrated by their career or their present job. In
fact, this was the point. The message was to convey that
there are better jobs out there and was the
website that would connect you to a better job."

Click here for more interactive exercises.
Max has created these exercises over the
years, although some are modifications of
or systemization of public domain
exercises. For more experiential learning
click here.

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Group exercise