Ben Franklin was joining his long-time friend for dinner for
the first time in their decades old friendship. He was awed by
the way his friend preceded every request to his wife with
words such as honey, sweetheart, darling, and precious.
He thought this might have been the reason their marriage
had lasted for fifty years and wanted to compliment his friend
for continuing to use such endearing terms.
“It’s not what you think,” his friend said.
“The reason I use those terms is because I’ve forgotten her
Life Lesson: If you have trouble remembering names, make
sure you have a workaround
As Aesop established hundreds of years
ago with his timeless fables we remember
words best when we become engaged in a
story. Max has compiled an anecdotal
story collection designed to generate “ah-
ha” moments during coaching sessions,
presentations, and meetings. Click here to
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