It has long been debated whether or not people can truly be
changed. The reality is very clear – people cannot be
changed. Therefore professional coaches know that in lieu
of trying to change somebody they must take the individual
and redirect their attention. Surprisingly this redirection gets
rapid results.

Consider someone that smokes. When they first learn they
have lung cancer they will give up smoking cold turkey.
Sometimes a smoke-free period of their life will last forever
but in other cases it only last a few days or weeks.


Because the patient did not change. It took him a lifetime to
get the way they are hour-long coaching session will not
change who they are – no matter how many times it is

Ask yourself what would’ve happened if instead of telling the
patient they had lung cancer they were going to die the
doctor had said “let’s see what we can do that you can see
her grandchildren grow up”?

The redirection from their own health issues to the desire
virtually every grandparent has been a part of their
grandchildren’s lives would have caused change.

The person did not change with the second approach, they
were redirected to a more powerful goal. The smoker will
look at the grandchildren and be reminded how badly they
want to see them grow up as opposed to thinking about
being deprived of the cigarette for health reasons.

Coaches, if they are good, recognize the need to effectively
redirect one’s attention and thought processes to a goal that
will change the outcome even though the person has not

Life Lessons:
  • Morale #1: People cannot be changed.
  • Morale #2: People can be redirected.

Use this ah-ha moment story for developing skills in these

The Smoker
As Aesop established hundreds of years
ago with his timeless fables we remember
words best when we become engaged in a
story. Max has compiled an anecdotal
story collection designed to generate “ah-
ha” moments during coaching sessions,
presentations, and meetings.
Click here to
see more.

©2007 Max Impact, Rochester Hills, Michigan,USA