Benjamin Franklin was noted as being a creative inventor
and statesman. However few have heard what a great
salesperson was.

A gentleman by the name of Andrew Bradford had been
awarded a contract to do all the public printing for the
Commonwealth of Pennsylvania. The fierce competitive
nature of Franklin prevented him from accepting this loss of
business. After all, Franklin knew he was a better printer and
faster than Bradford.

Franklin learned the governor was scheduled to make an
important speech in Philadelphia. He took the opportunity to
outshine Bradford. Using his best lettering on elegant paper
Franklin quickly reprinted the speech and sent it to the
governor’s office. Not only did the speech arrive at the
governor’s office faster than Bradford’s, the quality was
much more appropriate for a governor.

The governor was obviously impressed as the following year
Franklin was awarded the contract!

Life Lesson: Be creative in building business

Related resources:

The Printed Speech
As Aesop established hundreds of years
ago with his timeless fables we remember
words best when we become engaged in a
story. Max has compiled an anecdotal
story collection designed to generate “ah-
ha” moments during coaching sessions,
presentations, and meetings.
Click here to
see more.

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