As an experienced fisherman, Bob decided to help Jeff
develop his skills as a fisherman. One morning the two set
out for a local pond known to have an abundance of hungry

Bob was delighted to catch a fish almost as soon as his
hook dropped below water level. Within a few minutes he
dropped a two big fish in his ice chest.

Jeff was ecstatic to be fishing with Bob because he knew he
could learn a lot from him. He dreamt he would have a
record catch. He paid close attention to the lures Bob used,
how Bob held his rod for a cast, and even tried to match the
distance between the hook and sinker.

Soon, Jeff caught his first fish, proudly holding it up to Bob’s
admiring glance. Then, suddenly, Jeff threw his catch back
in the water.

“Why did you throw it back?” pleaded Bob.

What was Jeff’s reason?
Click here for the answer.
As Aesop established hundreds of years
ago with his timeless fables we remember
words best when we become engaged in a
story. Max has compiled an anecdotal
story collection designed to generate “ah-
ha” moments during coaching sessions,
presentations, and meetings.
Click here to
see more.

©2007 Max Impact, Rochester Hills, Michigan,USA
The Big Fish