This article tells how to use stories with "ah-ha" moments.
Click here to go to the beginning of one.

If pictures can replace a thousand words what do you do
when you do not have a picture to show? Max finds
anecdotes, although he admits they are merely words, are a
way of creating word pictures that help create “ah-ha”
moments where learning is maximized, and impressions are
long lasting.

They are excellent at making a point because when the story
begins there are typically several paths it could go down
before getting to the end. At the last minute the listener or
reader still does not typically know they outcome.  

Some “ah-ha” stories have been surprising people for over a
hundred years when great story tellers like Aesop took words
and created a picture called a fable. Although not always with
a surprise ending the reader would be offered an application
to the story that would get them to think more in-depth about
what they heard.

Use stories in your presentations or coaching sessions that
create this “ah-ha” moment and your sessions will have a
long-lasting impression.

Feel free to personalize a story for an even greater impact.
An example would be to replace Sophie or Nancy in “
Hat Boutique” with yourself. Be careful not to do this when the
figure is well-renown, such as in “
The Book Sale”. This story
has more credence when the historical figure of Ben Franklin
is left in the story.

If you clicked on the link at the beginning, click here to
continue reading

Life Lesson: We remember the surprises in our life.


As Aesop established hundreds of years
ago with his timeless fables we remember
words best when we become engaged in a
story. Max has compiled an anecdotal
story collection designed to generate “ah-
ha” moments during coaching sessions,
presentations, and meetings.
Click here to
see more.

©2018 Max Impact, Rochester Hills, Michigan,USA
How to Use "Ah-Ha" Moments