Berra: The Future





Quote Quiz



Yogi Berra is a baseball icon being one of only seven managers to win the World Series in both leagues. Most of his career was spent in New York City with either the Yankees or the Mets but his career closed out in Houston.


A member of the Hall of Fame since 1972, Berra is best known for his witty (or witless) use of the English language. "It is not over until it is over," is another of the "Yogiisms" he has used to delight his fans.


One of the secrets to his success was that he was an optimist in every sense of the word. Berra said, “The future _________.”


1. Ain’t what it used to be.

2. Lies ahead.

3. Has not happened yet

4. Ain’t in the past.


To see the correct ending to this quote, scroll down.





Products and services are often treated as the children of a business. They are coddled and nurtured as they grow and at some point they become self-sufficient and less attention is paid to them. This truth is most evident when reviewing and updating a business strategy.


Kmart had a reputation among its vendors for sticking with a particular product beyond that of other mass merchandisers. Once on a planogram, they often contended, it was a long term commitment to a product. Customers often appreciated the certainty with which they could find products gaining consumer loyalty.


In some cases the tie to a product can be dangerous.


Baseball great Yogi Berra said, “The future ain’t what it used to be.”


The words of this yogism are really quite wise. Products and services, along with marketing plans, store locations, HR policies, and other aspects of business need to be unemotionally evaluated on a regular basis. Annually or bi-annually is best.


Berra will be a part of the future for many years to come through the Yogi Berra Museum and Learning Center that opened in 1998 on the campus of Montclair State University in New Jersey.