"Our job is to
connect to people,
to interact with them in a way that
leaves them better than we found
them,
more able to get where they would
like to go."
---Seth Godin

People in business love to talk about
"sales and marketing", some never
clearly understanding the difference
between the two.

Although sales works with those that
have a need or desire for a product or
service it is marketing that clearly
defines how the need is met. But it is
not just that simple. Marketing must
clearly different your products and
services from the competition.

When marketing meets this goal
customers are willing to pay more and
stick with you longer than casual
customers will.

Related topics include:
Marketing
Getting the right message to your buyers
"Foolowing"
Bizerm™ business terms
"Sloppier"
Bizerm™ business terms
Selling shoes in
Africa
An "Ah-ha" moment
The story of KFC
A motivational video
Steve Jobs on
marketing
An informative video
Bombeck on
decisions
Presentation slide
Homemade cookies
Creating "Ah-ha" moments
Only 2 things
people buy
Business by the numbers
The cavemen
Cartoon with a message
The fortune teller
Cartoon with a message
The blind man in
the park
An 'ah-ha' moment
Ghandi's shoe
An 'ah-ha' moment
The hat boutique
An 'ah-ha" moment
The tricky florist
An 'ah-ha' moment
Marketing Faux Pas
Discussion starting quiz
Market Faux Pas 2
Discussion starting quiz:
Changing Image:
3 ways to control
Business by the numbers
LinkedIn:
Marketing
Business by the numbers
LinkedIn:
3 advantages
Business by the numbers
LinkedIn summary:
Compelling elements
Business by the numbers
Videos
Motivational or
educational
"Ah-ha" Moments
Stories with a purpose
Bizerms™
Descriptive terminology
Bookshelf
What Max is reading
"Dr." Max
Case studies
Experiential
Exercises
Business by
the Numbers
Slides
For presentations
or social media
Most Recent
Addition
Impact of this Topic