"People don’t want
quarter-inch drills.
They want
quarter-inch holes."
Theodore Levitt

Whether a corporation or
entrepreneur, having a great business
strategy is important for success.
Unless an organization understands
it's purpose it cannot develop a shared
vision of success.

As Levitt point out a business making
and/or selling screwdrivers does not
have a clear vision because people
want holes more than they want  
specific tool.

Coke and Pepsi learned that it is more
critical to be a hydration company than
it is to simply be a cola company. This
broadened their scope nd allowed
them to find a path that was different
than Royal Crown, which was once
America's largest cola seller.

When a vision and mission clearly
differentiates itself from competitors
both employees and customers
understand the value proposition the
organization makes possible.

Related topics include:
Business Strategy
Competing to win
"Foolowing"
Bizerm™ business terms
The story of KFC
A motivational video
Berra on the future
Motivational saying
Dr. Phil:
Change
Another quote quiz
Two roosters
An "Ah-ha" moment
Selling shoes in
Africa
An "Ah-ha" moment
Turtle and
rabbit trilogy
A motivational video
The Chihuahua
An "Ah-ha" moment
Dejected debtor
An "Ah-ha" moment
Heaven's gate
An "Ah-ha" moment
The bigger fish
Presentation slide
Homemade cookies
An "Ah-ha" moment
Coosman on drive
Cartoon with a message
Cosby on strategy
Motivational slide
Croc on strategy
Motivational saying
The fortune teller
Cartoon with a message
Fire and PC
Cartoon with a message
The oar
Cartoon with a message
Ray Croc: Success
Quote quiz
Retailing:
3 ways to partner
Business strategy
Setting prices: top
tips
Business by the numbers
Videos
Motivational or
educational
"Ah-ha" Moments
Stories with a purpose
Bizerms™
Descriptive terminology
Bookshelf
What Max is reading
"Dr." Max
Case studies
Business by
the Numbers
Inspiring
Stories
Slides
For presentations
or social media
Road Map
The content of
our character
Quote Quiz
The quote and
story behind it
Most Recent
Addition
Impact of this Topic
The bigger fish
Presentation slide
How the
Mighty Fall
Corporate culture
Leadership
Business strategy
Good to Great
Corporate culture
Business strategy
Entrepreneurialism
Built to Last
Business strategy
Corporate Culture