When you work in a field your family, especially your
children, will automatically give you the status of “expert”.  
They will think you know everything about anything even
remotely related to the supply sector.

As flattering (or annoying) as this may be, most customers
also anticipate you will know the answer to any question or
ponder they may have.

Prepare yourself by immersing in the trade journals,
LinkedIn groups, news feeds, and webinars to be able to
show your customers you have the knowledge they desire in
business relationships.

This is an excerpt from Laughing to Leadership by Rick
Weaver and is used with permission.

Related resources:
For more slides, click here.
The Pig Expert