Many businesses have a period of time when they are
striving to be a leader in some fashion. Perhaps they want to
offer the most current products, the lowest prices, or the
greatest selection.

Unfortunately the business landscape is littered with many
companies that had successfully achieved this strategy only
to become complacent with their standing in the
marketplace. Jim Collins says these companies are “good”
companies. They are able to set a goal and achieve it.

However Collins warns companies that the enemy of “great”
is “good”. The businessmen in this cartoon were once good,
but never great. They may have tried to be great, but likely
became content in their goodness.

This is an excerpt from Laughing to Leadership by Rick
Weaver and is used with permission.

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