The Builder Generation, also known as
traditionalists or veterans, is the generation that
fought during World War II.

They received their name from the fact that after
the war they returned to their respective countries
to rebuild their nation.

This web page are dedicated to creating a deeper
appreciation of the members of this generation.

Generational Assets
Here are some key assets exhibited by a majority of
this generation:
  • Stable
  • Thorough
  • Loyal
  • Hard-Working

Generational Liabilities
Here are some key liabilities exhibited by a majority
of this generation:
  • Reluctant to buck the system
  • Uncomfortable with conflict
  • Reluctant to say they disagree

View of Authority
Due to the military training of this generation,
members typically have a tremendous amount of
respect for authority.

View of Career
Careers for this generation have been completed.

View of Money as a Motivator
Retirement planning has fallen short for this
generation, creating a need to re-enter the job
market in many supplemental income is the goal.

Impact on a generation
Generational cultures are shaped by the historical
events, inventions, and entertainment during their
academic years. Here are some of the events that
had an impact on this generation.

Historical Events
  • Great Depression
  • World War II
  • FDR, Hitler, Stalin, Churchill
  • Pearl Harbor
  • Korean War
  • Atomic bombings
  • Golden Age of Radio
  • Lindbergh flight

  • Aerosol can
  • Penicillin
  • Bubble gum
  • Car radio
  • Scotch tape
  • Frozen vegetables
  • FM radio
  • Tape recorder
  • Commercial airlines

  • Swing
  • Big Bands
  • Bing Crosby
  • Kate Smith
  • Frank Sinatra
  • Duke Ellington
  • Mickey Mouse
  • Charlie McCarthy
  • Tarzan
  • The Lone Ranger
  • Flash Gordon
Builder Generation