The Baby Boomer generation is the largest of all the generations.
Born to the returning soldiers from World War II and other wars in
the 1940s and 50s, this generation was more populous than the
Builders and the two generations to follow.

The Boomers still move the international marketplace with their
buying power and their general acceptance of new products
(other than technical products).

This web page are dedicated to creating a deeper understanding
of the members of this generation:

Generational Assets
Here are some key assets exhibited by a majority of this generation:
  • Service oriented
  • Driven
  • Willing to go the extra mile
  • Good at relationships
  • Want to please

Generational Liabilities
  • Not naturally budget- minded
  • Uncomfortable with conflict
  • Reluctant to go against peers
  • May put process ahead of results
  • Overly sensitive to feedback

View of Authority
This generation treats its leaders with respect, however does not generally
like or trust their leaders.

View of Career
Most Baby Boomers are now getting ready for retirement. They no longer
seek additional responsibility, preferring to turn over the business world to
the next generation.

View of Money as a Motivator
Money can be a motivator if retirement funds have not been accumulated.

Impact on a generation
years. Here are some of the events that had an impact on this generation.

Historical Events
  • JFK shot
  • Vietnam
  • Woodstock
  • Suburban drift
  • Civil Rights expanded in most countries
  • Assassinations
  • Man on the Moon
  • Oil Embargo

  • Credit cards
  • Tupperware
  • Barcodes
  • McDonald's
  • Barbie doll
  • Air-conditioning
  • Polio vaccine
  • Rock 'n Roll
  • Spaceflight
  • Television

  • Hula Hoops
  • The peace sign
  • The Brady Bunch
  • Laugh-in
  • Captain Kangaroo
  • Rock 'n roll
  • Elvis
  • The Beatles
  • Bob Dylan
  • Diana Ross and the Supremes
  • Beach Boys
  • David Brenner.
Baby Boomers