For centuries business was done on a handshake but in
today's global economy business partners are often spread
out across the nation or even multiple nations. Email and
phone calls can facilitate communication but cannot facilitate
the highest degree of relationship building. Most global
cultures still demand personal contact in building confidence
in others as do many high-level business executives.

This is where Skype comes in. When you use Skype instead
of a simple phone call the context shifts from impersonal to
personal. Skype allows you to add the important element the
body language which is missing from the telephone and it
brings in voice inflection which is missing from email.

Although it does not have the feel of an in-person meeting
Skype does come close. Each participant on the Skype call
can see the other person, provided video is turned on, in
such a way that it is almost like being across the table from

Here are two important things to remember about the

First: You can enhance the personal relationship by carefully
selecting the background the participant will see. Position
your computer’s camera in such a way they can see
elements of your personality and your company as they could
spur questions or comments, reveal similar areas of interest
or show the professionalism of your character.

Second: Be sure you do not turn on face tracking. Many
countries’ Internet speeds are not fast enough to allow the
face tracker to work without jerking the picture and disrupting
its performance. This can be due to the quality of local
Internet service providers or could be due to the regulations
of the country where the Skype call is being received.

Related topics:

Using Skype
2 considerations for business meetings
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