LinkedIn, the powerful professional social network, is used
to make connections for potential career moves, finding
sources for products, seeking advice from experts, and by
salespeople looking to link up to new customers. As
powerful as it is, many struggle getting results due to a lack
of knowledge of how to best use the tool.

For salespeople, promoting their product or service is often
the goal. But what many wonder what the best approach is
to gaining maximum impact. By far the best way is to show
you are an expert in your field. Self-promotion done for self-
promotion's sake alone is transparent and typically boring to
read. In fact, most readers will bail out of the story before
finishing it.

Those successful in marketing a product or service are
those that spend very little time writing about the terrific
attributes they want you to buy and spend their words
teaching others about a subject.

For example, if one wanted to establish themselves as the
expert in the field of home security systems they would have
little luck in writing about the virtues of the system they are
trying to sell. If they spend their time writing articles about the
most common ways homes are invaded or the legal rights of
a homeowner when finding someone uninvited in their home
or common ways thieves get around home security systems
they begin to get an audience of people anxious to learn
more about protecting their property.

Related resources:
How to promote on
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