Good To Great was Collins earliest major successful book
about building great businesses. A research team found
several truths about companies that bridge the gap between
being good and being great.

Collins reveals findings about level 5 leaders, the Hedgehog
concept, developing a culture of discipline, accelerators and
technology, and the flywheel and the doom loop.

This book is ideal for:

Often people ask what Max and his
associates are reading. Indeed, Max has
a bookshelf loaded is extraordinary
resources recommended including books
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Good to Great
Jim Collins