What is a “Dino-sore”? "Dino" symbolizes the employees or
management unwilling to try new ideas. They feel that all
traditional practices and procedures work well enough so
they faithfully stick with them. Instead of change as a road to
improvement, they see it as an unnecessary risk.
"Sore" completes the dinosaur homonym. It represents the
harm these individuals do to an organization's productivity,
morale, or talent. Generation X and Y have been taught from
primary school through college to be creative and
innovative. The lack of acceptance of the new ideas
devalues the individuals in these generations. They forget
dinosaurs are extinct.
During the many down-sizings experienced recently in the
corporate world, Dino-sores have consistently been at the
top of the indispensable list. At EDS grey hair was
predominant during their downsizing. As GM and Chrysler
cut their ranks following their bankruptcies employees that
were not proficient in new technology and work ethics were
quick to fall.
Not updating procedures, equipment, or policies will cause
an organization to loss a competitive edge. The best talent
in any field goes where resources and equipment are up-to-
date and fresh ideas are welcomed with analytical hope.
Therefore most companies now work hard to keep up with
the latest technology.
Dino-sores are not easy to change. It will take constant work
on your part. When they reject a new idea remind them of
other successful new ideas you have had within your
organization. If you cannot think of any feel free to remind
them how the cell phone benefited communication, the
microwave completely changed the food industry, and direct
deposit has made payroll easier and more efficient.
Do not let an endangered species act derail you – Dino
Sores need to become extinct.
Use this term for developing skills in these areas:
A Bizerm™ is a new business term
combining two descriptive words into a
single word or phrase whose definition is
often only known by those using it. To see
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