One of the trickiest things for a salesperson is getting past
the gatekeeper. Also known as a receptionist this person
can be helpful or harmful. The harmful receptionist is better
referred to as a Deceptionist. The deceptionist is the
gatekeeper that filters all calls going to a particular
executive or to the company as a whole. A good
Deceptionist seems to be a great asset to the person they
are serving by keeping down the number of calls, which
equate to interruptions.
Not every gatekeeper is a deceptionist. The term refers only
to gatekeepers that lie or openly deceive. Administrative
Assistants that provide honest information are building
relationships. These are the ones
that will provide information such as “I’m really sorry, but we
do not take phone solicitations” instead of “you can leave a
voice mail message” (knowing it will never be returned).
However a “Deceptionist” can be very bad for business as
they forget they play a key role in marketing and customer
service. If you have a deceptionist here are three ways they
could be harming your business:
They forget the salesperson may also be a customer.
They harm the organization’s reputation.
Salespeople provide negative word of mouth advertising to
Use this term for developing skills in these areas:
A Bizerm™ is a new business term
combining two descriptive words into a
single word or phrase whose definition is
often only known by those using it. To see
more terminology in the workplace, click
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