A Bizerm™ is a new business term combining two descriptive words into a single word or phrase whose definition is often only known by those using it. To see more terminology in the workplace, click here.
If you need to do problem solving you will find brainstorming an effective tool. A good facilitator will help get ideas flowing to the white board for eventual discussion by the group. However care must be exercised in brainstorming to prevent the harmful practice of “blame storming”.
Blame storming is a shift from positive problem solving into the dark arena of laying blame for past problems or failures.
Henry Ford had some interesting views on brainstorming and blame storming. He was once asked about brainstorming through the use of customer focus groups. His reply was that if he had asked people about their views of transportation they would “have asked for a faster horse”.
Perhaps he was right but the underlying request would have been that people wanted to get from point “a” to point “b” quicker. His product delivered on that request.
However, Ford also showed the masterful thought process. When it came to problems, including those problems surfacing during a brainstorming session, he said “do not find fault, find a solution.”
Keep your brain storming focused on the horizon. It is helpful to understand past problems to the point of not repeating mistakes yet it is only helpful when it is done with the attitude of “what went wrong” instead of “who did what went wrong”.
Use this term for developing skills in these areas: