With a tough economic environment and stiff competition,
New York City florist Max Schling knew he had to try
something unique. Simply telling people about his fresh-cut
flowers in inventive and exciting arrangements was not
enough. He needed a way to get his message to the

After giving the situation much thought he decided on a
solution that was extremely unconventional. He took out an
ad in the New York Times entirely in shorthand.

The businessmen riding the subway into Manhattan were
intrigued by the ad, which appeared in the mid-1960s. Max’s
ad aroused their curiosity but they were unable to read the
ad because they did not know shorthand. When they got to
their offices thousands asked their secretaries to read the
ad to them.

Max began receiving orders almost immediately because of
what the secretaries read in the ad.

What did the message say?
Click here to find out.
The Tricky Florist
As Aesop established hundreds of years
ago with his timeless fables we remember
words best when we become engaged in a
story. Max has compiled an anecdotal
story collection designed to generate “ah-
ha” moments during coaching sessions,
presentations, and meetings.
Click here to
see more.

©2007 Max Impact, Rochester Hills, Michigan,USA