Looking to join the global economy and create a new
market for his products a shoe manufacturer sent a
representative from his marketing department to Africa on a
scouting mission. After spending a couple of days touring
the countryside the marketing executive returned to the
office with this report, "There is no potential in Africa,
nobody wears shoes."

The owner of the shoe company was disappointed because
he really felt Africa had growth potential. He decided to send
another marketing executive. Soon the second scout
returned to the office. Although the facts had not changed,
the second market analysis was different. What changed?

Click here to see.
Selling shoes
in Africa
As Aesop established hundreds of years ago with his
timeless fables we remember words best when we
become engaged in a story. Max has compiled an
anecdotal story collection designed to generate “ah-
ha” moments.
Click here to see more.

©2007, 2017 Max Impact, Rochester Hills, Michigan,USA