This is a true story of creativity.

Sitting on a major road in the City of Rochester Hills,
Michigan, was an old barn where Ms. O’Neill loved to create
all sorts of ceramic artwork. She loved what she did and had
a great following due to the quality of her work.

As the city grew new residents were unaware of where her
legendary shop was because the land around it had been
turned from farmland to residential developments.

To help people find her she put out a very modest sign
simply saying, “O’Neill Pottery”.

However, since the neighborhood was classified
“residential” the city’s Zoning Officer quickly issued a ticket
and ordered the sign be removed.

As she begrudgingly took down the sign her creative juices
kicked in. She went to the Secretary of State’s office and
pulled one of the cleverest marketing tricks of all time.

Upon returning home she got a can of paint and painted
confidently painted “O’Neill Pottery” on her mailbox.

Of course, when the Zoning Officer returned to see if the sign
had been taken down he noticed she had simply painted the
name on the mailbox. He got out a citation and began filling it
out when O’Neill approached him and demanded the ticket
not be given.

And she was fully within her legal right to do so.

Why?
Click here to find out.
The Mailbox
As Aesop established hundreds of years
ago with his timeless fables we remember
words best when we become engaged in a
story. Max has compiled an anecdotal
story collection designed to generate “ah-
ha” moments during coaching sessions,
presentations, and meetings.
Click here to
see more.

©2007 Max Impact, Rochester Hills, Michigan,USA