Consider selling ice in a desert. A scouting mission to the
Middle East could quickly lead someone to believe that ice
is an under-served commodity.

Making that assumption one could also logically conclude
the reason that ice is not sold commercially is that with
daytime temperatures of 110°F to 130°F there is no way for
consumer to get the product from the store to a home
without a melting. Continuing with this example, the next
logical thing to do would be to develop an economical
carrying case to insulate the ice from the desert heat.

After going through all this developmental expense one
would find a total lack of sales.

Click here to see.
Ice sales in
the Middle East
As Aesop established hundreds of years ago with his
timeless fables we remember words best when we
become engaged in a story. Max has compiled an
anecdotal story collection designed to generate “ah-
ha” moments.
Click here to see more.

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