Is the customer always right?

All successful retail giants of the early days of chain stores:
Nordstrom, Penney, Kresge, Sears, McCrory, Hudson and
Ward believed the customer is always rights. It was not until
they passed the reigns of their retail empires to others that
customer service began to deteriorate.

The adage that the customer is always right is not just a
truth, it is an absolute.

In fact, these retail innovators believed it was impossible for
the customer not to be right.

Why?

Click here to find out.
As Aesop established hundreds of years
ago with his timeless fables we remember
words best when we become engaged in a
story. Max has compiled an anecdotal
story collection designed to generate “ah-
ha” moments during coaching sessions,
presentations, and meetings.
Click here to
see more.

©2007 Max Impact, Rochester Hills, Michigan,USA
Customer Perception
Is the customer always right?