Aesop told a tale about two roosters that fought over who
should rule the farmyard. The one that lost hid in the barn
while the victor made it way to the highest point it could find.
From his perch the new ruler crowed loudly about the
His loud proclamation about his victory caught the attention
of an eagle that swooped down, taking him off. The other
rooster then took over the yard.
Could Aesop have been predicting the takeover of Kmart by
But let us apply other names to the fable and see if it applies.
Two retailers fought over who should rule America. Kmart
won the battle against Sears by surpassing their annual
sales volume. The victory was seen before the end of the
year and Kmart was proud to predict victory before the
numbers were official. Sears hid in dated malls while the
victor, Kmart, boasted about its volume surpassing that of
Walmart heard Kmart’s crowing and swooped down to
scoop up its market share through better consumer
offerings. Kmart would end up bankrupt and Sears would
come out of hiding to takeover Kmart, including moving its
headquarters into their offices (farmyard) from Detroit to
- Morale #1: Make sure you always know your threats.
- Morale #2: Do not get over-confident
Use this ah-ha moment story for developing skills in these
As Aesop established hundreds of years
ago with his timeless fables we remember
words best when we become engaged in a
story. Max has compiled an anecdotal
story collection designed to generate “ah-
ha” moments during coaching sessions,
presentations, and meetings. Click here to
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