Here is a video presentation by Bob Farrell based on his
book, Give ‘Em the Pickle. Farrell explains some little
touches you can do to push customer service to a new level.
Using the example of pickles on the side of a sandwich he
shows how old-fashioned customer service still works today.
Other examples are gift boxes, a shoe horn, or other add-
ons which are no longer freely given.
This is an excellent video for making a point about the need
for delivering customer service without delay. Use it to begin
discussion about experiences people have had where a
customer was not provided with something they expected in
their pre-conceived value proposition.
This video is especially useful when dealing with these
Videos are perfect for coaching or for transitions
between segments of a workshop or as a call to
order. Click here to see more of Max's recommended
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