Here is a video presentation by Bob Farrell based on his book, Give
‘Em the Pickle. Farrell explains some little touches you can do to
push customer service to a new level. Using the example of pickles
on the side of a sandwich he shows how old-fashioned customer
service still works today. Other examples are gift boxes, a shoe horn,
or other add-ons which are no longer freely given.

This is an excellent video for making a point about the need for
delivering
customer service without delay. Use it to begin discussion
about experiences people have had where a customer was not
provided with something they expected in their pre-conceived value
proposition.

This video is especially useful when dealing with these topics:
Pickles
Videos  are perfect for coaching or for transitions
between segments of a workshop or as a call to
order. Click here to see more of Max's recommended
videos:
Videos.

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Max Impact, Rochester Hills, Michigan, USA