Every January there is a discussion about which Super Bowl commercial was the best. Typically, the most entertaining, emotional, or comical commercials are considered.
But if Super Bowl commercials are rated based on the impact they have on business, there is one that far surpasses expectations.
In 1999 the new dot com made its mark on advertising with an ad that not only got people talking, it resulted millions of job seekers and recruiters taking to their computers to input resumes and job postings. In short, it took a new, unknown offering, Monster.com, and put it in the mainstream.
Use it as an introduction to discussion or as a call-to-order following a break.
This video is especially useful when dealing with these topics: