"Our job is to
connect to people,
to interact with them in a way
that leaves them better than we
found them,
more able to get where they
would like to go."
Seth Godin

People in business love to talk
about "sales and marketing",
some never clearly understanding
the difference between the two.

Although sales works with those
that have a need or desire for a
product or service it is marketing
that clearly defines how the need is
met. But it is not just that simple.
Marketing must clearly different
your products and services from
the competition.

When marketing meets this goal
customers are willing to pay more
and stick with you longer than
casual customers will.

Related topics include:
Marketing
Getting the right
message to your buyers
"Foolowing"
Bizerm™ business terms
"Sloppier"
Bizerm™ business terms
Selling shoes in
Africa
An "Ah-ha" moment
The story of KFC
A motivational video
Steve Jobs on
marketing
An informative video
Bombeck on
decisions
Presentation slide
Homemade cookies
Creating "Ah-ha" moments
Only 2 things
people buy
Business by the numbers
The cavemen
Cartoon with a message
The fortune teller
Cartoon with a message
The blind man in
the park
An 'ah-ha' moment
Ghandi's shoe
An 'ah-ha' moment
The hat boutique
An 'ah-ha" moment
The tricky florist
An 'ah-ha' moment
Marketing Faux Pas
Discussion starting quiz
Market Faux Pas 2
Discussion starting quiz:
Diversity
Marketing
Changing Image:
3 ways to control
Business by the numbers
LinkedIn:
Marketing
Business by the numbers
LinkedIn:
3 advantages
Business by the numbers
LinkedIn summary:
Compelling elements
Business by the numbers
Recent Additions
Professional Impact
Videos
Slides for PowerPoint
Roadmap
Quote Quiz
Business by the Numbers
Inspiring Stories
Experiential Exercises
"Dr." Max
BOOKSHELF
Bizerms™
Creating "Ah-ha" Moments
The cavemen
Cartoon with a message