"Our job is to
connect to people,
to interact with them in a way
that leaves them better than we
found them,
more able to get where they
would like to go."
Seth Godin

People in business love to talk
about "sales and marketing",
some never clearly understanding
the difference between the two.

Although sales works with those
that have a need or desire for a
product or service it is marketing
that clearly defines how the need is
met. But it is not just that simple.
Marketing must clearly different
your products and services from
the competition.

When marketing meets this goal
customers are willing to pay more
and stick with you longer than
casual customers will.

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