"Our job is to
connect to people,

to interact with them in a
way that leaves them better
than we found them,

more able to get where they
would like to go."

Seth Godin

People in business love to talk about
"sales and marketing", some never
clearly understanding the difference
between the two.

Although sales works with those that
have a need or desire for a product or
service it is marketing that clearly
defines how the need is met. But it is
not just that simple. Marketing must
clearly different your products and
services from the competition.

When marketing meets this goal
customers are willing to pay more and
stick with you longer than casual
customers will.

Related topics include:
Dealing with
A case study from Dr. Max
The meat market
Another "Ah-ha" moment
Bizerm™ business terms
800 plates
a day
From the files of "Dr." Max
Bizerm™ business terms
Selling shoes in
Creating an "Ah-ha" moment
Selling ice in the
Middle East
Creating an "Ah-ha" moment
Max's resources: