"Our job is to
connect to people,

to interact with them in a
way that leaves them better
than we found them,

more able to get where they
would like to go."

Seth Godin

People in business love to talk about
"sales and marketing", some never
clearly understanding the difference
between the two.

Although sales works with those that
have a need or desire for a product or
service it is marketing that clearly defines
how the need is met. But it is not just
that simple. Marketing must clearly
different your products and services
from the competition.

When marketing meets this goal
customers are willing to pay more and
stick with you longer than casual
customers will.

Click this link to find all the
marketing
resources Max has made available at
getmaximpact.com.

Related topics include:
Marketing
Max's Favorites:
Dealing with
Changing
Demographics
A case study from Dr. Max
The meat market
Another "Ah-ha" moment
"Foolowing"
Bizerm™ business terms
Serving
800 plates
a day
From the files of "Dr." Max
"Sloppier"
Bizerm™ business terms
Selling shoes in
Africa
Creating an "Ah-ha" moment