to interact with them in a way that leaves them better than we found them,
more able to get where they would like to go."
People in business love to talk about "sales and marketing", some never clearly understanding the difference between the two.
Although sales works with those that have a need or desire for a product or service it is marketing that clearly defines how the need is met. But it is not just that simple. Marketing must clearly different your products and services from the competition.
When marketing meets this goal customers are willing to pay more and stick with you longer than casual customers will.