"People don’t want
quarter-inch drills.
They want
quarter-inch holes."
Theodore Levitt

Whether a corporation or entrepreneur,
having a great business strategy is
important for success. Unless an
organization understands it's purpose it
cannot develop a shared vision of
success.

As Levitt point out a business making
and/or selling screwdrivers does not
have a clear vision because people
want holes more than they want  
specific tool.

Coke and Pepsi learned that it is more
critical to be a hydration company than
it is to simply be a cola company. This
broadened their scope nd allowed them
to find a path that was different than
Royal Crown, which was once
America's largest cola seller.

When a vision and mission clearly
differentiates itself from competitors
both employees and customers
understand the value proposition the
organization makes possible.

Click this link to find all the
business
strategy resources.

Related topics include:
Business
Strategy
Dealing with
Changing
Demographics
A case study from Dr. Max
"Foolowing"
Bizerm™ business terms
Serving
800 plates
a day
From the files of "Dr." Max
The story of KFC
A motivational video
Berra on the future
Motivational saying
Dr. Phil:
Change
Another quote quiz
Two roosters
Creating an "Ah-ha" moment
Selling shoes in
Africa
Creating an "Ah-ha" moment
Selling ice in the
Middle East
Creating an "Ah-ha" moment
How the
Mighty Fall
Max's Bookcase
Max's resources:
Impact
Turtle and
rabbit trilogy
A motivational video
Good to Great
Max's Bookcase
VMI changing the
business model
A case study by "Dr. Max"
The Chihuahua
Creating an "Ah-ha" moment
Dejected debtor
Creating an "Ah-ha" moment
Heaven's gate
Creating an "Ah-ha" moment
The bigger fish
Presentation slide
Homemade cookies
Creating "Ah-ha" moments
Coosman on drive
Cartoon with a message
Cosby on strategy
Motivational slide
Croc on strategy
Motivational saying
The fortune teller
Cartoon with a message
Marketing, Strategy
Fire and PC
Cartoon with a message
Business strategy
The oar
Cartoon with a message
Self management,
Business strategy
Ray Croc: Success
Quote quiz
Business strategy
Self-awareness