"People don’t want
quarter-inch drills.

They want
quarter-inch holes."

Theodore Levitt

Whether a corporation or
entrepreneur, having a great business
strategy is important for success.
Unless an organization understands it's
purpose it cannot develop a shared
vision of success.

As Levitt point out a business making
and/or selling screwdrivers does not
have a clear vision because people
want holes more than they want  
specific tool.

Coke and Pepsi learned that it is more
critical to be a hydration company than
it is to simply be a cola company. This
broadened their scope nd allowed
them to find a path that was different
than Royal Crown, which was once
America's largest cola seller.

When a vision and mission clearly
differentiates itself from competitors
both employees and customers
understand the value proposition the
organization makes possible.

Click this link to find all the
strategy resources.

Related topics include:
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Bizerm™, new business terms
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A case study from Dr. Max
The meat market
Another "Ah-ha" moment
Bizerm™ business terms
Coaching impact
A 2016 business survey
Andy G.:
Think for yourself
Creating an "Ah-ha" moment
800 plates
a day
From the files of "Dr." Max
The story of KFC
A motivational video
Berra on the future
Motivational saying
Dr. Phil:
Another quote quiz
Two roosters
Creating an "Ah-ha" moment
Selling shoes in
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How the
Mighty Fall
Max's Bookcase
Max's resources: