"People don’t want
quarter-inch drills.

They want
quarter-inch holes."

Theodore Levitt

Whether a corporation or entrepreneur,
having a great business strategy is
important for success. Unless an
organization understands it's purpose it
cannot develop a shared vision of
success.

As Levitt point out a business making
and/or selling screwdrivers does not
have a clear vision because people want
holes more than they want  specific tool.

Coke and Pepsi learned that it is more
critical to be a hydration company than it
is to simply be a cola company. This
broadened their scope nd allowed them
to find a path that was different than
Royal Crown, which was once
America's largest cola seller.

When a vision and mission clearly
differentiates itself from competitors both
employees and customers understand
the value proposition the organization
makes possible.

Click this link to find all the
business
strategy resources.

Related topics include:
Business
Strategy
Max's Favorites:
Bottom Lime
Bizerm™, new business terms
"Dino-sore"
Bizerm™, new business terms
Dealing with
Changing
Demographics
A case study from Dr. Max
The meat market
Another "Ah-ha" moment
"Foolowing"
Bizerm™ business terms
Coaching impact
A 2016 business survey
Andy G.:
Think for yourself
Creating an "Ah-ha" moment
Serving
800 plates
a day
From the files of "Dr." Max
The story of KFC
A motivational video
Berra on the future
Motivational saying
Dr. Phil:
Change
Another quote quiz
Two roosters
Creating an "Ah-ha" moment
Selling shoes in
Africa

Creating an "Ah-ha" moment