Those in marketing are always looking for a way to
differentiate their product or service from their competitors.
However being unique can be risky. To some, it is refreshing
while others may not see any advantage to your uniqueness.

To be effective you need to show potential customers your
product or service will solve one of their problems or help
them feel better about themselves in a way your competitors
do not or cannot.

Related topics:
The fotrune teller
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