One's preponderance for personal appearance may be a
cultural driver in their buying habits. Most prominent in this
cultural family are those that are the very high-fashion oriented.

Appearance cultures do not refer strictly to garments --
member of both of these cultures, making this cultural family
unique.

Cultural experiences include shopping experiences and a
lifestyle that brings members into contact with others that
share the same feelings of fashion or personal appearance
experiences.

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Predominant subcultures.
Appearance