One's preponderance for personal appearance may be a
cultural driver in their buying habits. Most prominent in this
cultural family are those that are the very high-fashion oriented.
Appearance cultures do not refer strictly to garments --
member of both of these cultures, making this cultural family
Cultural experiences include shopping experiences and a
lifestyle that brings members into contact with others that
share the same feelings of fashion or personal appearance
Click here for the Predominant subcultures.