Although Max is not really a doctor
some have referred to him as "Dr.
Max" due to the approach he took
to solve business problems.
When he was still consulting, Max
would do a complete investigation
of the symptoms, before doing a
complete diagnosis of the
business problem he was asked to
Once he had unemotional
specifics he would prescribe a
remedy to improve or eliminate
impediments to maximizing one's
effect in their line of work or
But as a "doctor" Max would make
sure he did a follow-up to ensure
results were positive and any
necessary tweaking of the
medication was done.
The Dr. Max pages relay some of
the work he did and he allows free
use of the materials to help others
in their roles as business leaders