Creating "Ah-ha"
moments
Story tellers throughout history
have made words come to life
leaving a lasting impressions.

Possibly the most famous was
Aesop, whose fables live on today.
What made them so special was
their ability to take us someplace
unexpected, creating an
"Ah-ha"
moment.

Max has updated some of Aesop's
fables, correlated them to today,
and even created some of his own
stories that, although not fables,
create a spot where the reader or
listener gets an unexpected
outcome.

However, Max does not just share
the stories. Instead he provides
practical application for each.

Use these stories, but remember
to provides attribution to Max
Impact and
getmaximpact.com.
Max's resources:
Impact
2 ants
Problem solving,
Teamwork
The mountain
climbers
Attitude, Goals
The smoker: can
people change
Attitude,
Self-awareness
Breaking marble
Fun at work, Attitude
2 roosters
Business strategy
Andy G.:
Think for yourself
Corporate culture,
Leadership
The anniversary
message
Communication,
Conflict management
The aquarium
is on fire!
Problem solving,
Attitude
The auto
repair shop
Customer service
Phone instructions,
incomplete
Leadership
Change management
The Physicist and
the Unseen Girl
Diversity, Attitude,
Problem solving
Shoe selling
in Africa
Diversity, Marketing,
Business strategy
The water glass
Meeting success,
Public speaking
The wet wife
Decision making,
Problem solving
Bad interview
Hiring, Career alignment
The big fish
Problem Solving
Book sale
Time management,
Sales
Bus stop
Diversity, Public speaking,
Meeting success
The call center
Decision making, Sales,
Leadership, Conflict
The Chihuahua
Business strategy, Creative
Thinking, Problem solving
Consultant
and the pillars
Decision making
The officer
Communication,
Time management
Customer
perception
Customer service discussion
starter
Nordstrom settles
customer return
Customer service, Conflict,
Communication
Dejected debtor
Business strategy,
Entrepreneurial success
The fish scale
Decision making,
Building trust
Heaven's gate
Business strategy,
Entrepreneurial success
Ice selling in the
Middle East
Diversity, Marketing,
Business strategy
Jaclyn Smith
Attitude
The Last Chicken
Ethics,
Customer service,
Sales
The Lawyer
and the Doctor
Professional networking,
Sales, Entrepreneur
Linked In's
connection power
Career alignment, Goals,
Professional relationships
The meat market
Sales,
Ethics
Homemade cookies
Creating "Ah-ha" moments
Marketing,
Business Strategy
The photo
Creative thinking,
Problem solving