An article in Enterprise Ideas, an e-business solutions website, attempts to establish seven ways a salesperson can connect a customer to a sale. Many sales mentors are emphatic there were only two reasons people ever buy a product or service. Analyzing the seven triggers mentioned reveals they actually reemphasize there are only two reasons people depart with their money.
As the article states, people want to make more money and save more money. It also points out that they want to save time but fails to acknowledge they also want to make time available for activities other than those currently occupying their minutes and seconds. A salesperson cannot help someone make more money any more than they can help them make more time.
Click here to see one of the two items a customer will buy.