American Eagle Outfitters and Wet Seal Stores have issued statements about company turnarounds needed to cut sales loses. This kind of story occurs far too often: a business disconnects from their customers because the company either wants to sell to a larger customer base or they want to upgrade to a more prestigious look.
This white paper looks at the delicate three-step process of changing strategies that retain a good portion of the existing customer base while adding new customers.
Click here to download the complimentary white paper.
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