Built to Last shares the successful habits of visionary
companies. Building on Good To Great, Collins goes one
step further. He shows how to take the principles of
greatness into an enduring great company with a history of

This is a book that could have helped
Kmart remain a great
company. Although the discount chain seemed to be a great
company, Collins passed over it to dwell on its competitors.
This was perplexing to the Kmart leadership at the time
because they were the largest discount retailer when Collins
did his study for the book. But Collins apparently did not see
the greatness required to be a company that was built to last.

This book is ideal for:
Built to Last
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