An important part of marketing is the image you project to your
customers. It is not just important with the big obvious things, it is
important also among the minor details. Failure to pay attention to
small details sends a message that you may be missing things in more
important areas. One spot this is commonly true is at your copier.
Let's say an important client is in and you offer to make a copy. But
instead of being clear, it has a dark streak or has freckles from
scratches on the glass. The means you did not use a copier, you
used a "sloppier".
It is a serious problem for businesses that want to make a great
impression on their clients. The bad impressions made by the
sloppier translate directly into bad impressions on your customers.
They will wonder, if only subconsciously, it you have other areas in
your business with a poor lack of attention or quality.
One of the best values in business today is a service contract for
your copier. It eliminates any hesitation in getting it fixed when a
drum or glass is damaged or worn. The price is often based on your
actual usage and many times the service contract includes toner
cartridges for free.
If the repairs are not immediate, use one of the many professional
copy centers, which are abundantly located throughout most major
cities. Staples, Office Max and FedEx Office all have copy centers
and are easy to use. For large quantities go to an off-set printer.
They are too expensive for small quantities but for large orders they
will be cheaper than copies and will look much more professional.
Use this term for developing skills in these areas:
A Bizerm™ is a new business term combining two
descriptive words into a single word or phrase whose
definition is often only known by those using it. To
see more terminology in the workplace, click here.
©2007, 2017 Max Impact, Rochester Hills, Michigan, USA