If you need to do problem solving you will find brainstorming
an effective tool. A good facilitator will help get ideas flowing
to the white board for eventual discussion by the group.
However care must be exercised in brainstorming to
prevent the harmful practice of “blame storming”.
Blame storming is a shift from positive problem solving into
the dark arena of laying blame for past problems or failures.
Henry Ford had some interesting views on brainstorming
and blame storming. He was once asked about
brainstorming through the use of customer focus groups. His
reply was that if he had asked people about their views of
transportation they would “have asked for a faster horse”.
Perhaps he was right but the underlying request would have
been that people wanted to get from point “a” to point “b”
quicker. His product delivered on that request.
However, Ford also showed the masterful thought process.
When it came to problems, including those problems
surfacing during a brainstorming session, he said “do not
find fault, find a solution.”
Keep your brain storming focused on the horizon. It is helpful
to understand past problems to the point of not repeating
mistakes yet it is only helpful when it is done with the attitude
of “what went wrong” instead of “who did what went wrong”.
Use this term for developing skills in these areas:
A Bizerm™ is a new business term combining two
descriptive words into a single word or phrase whose
definition is often only known by those using it. To
see more terminology in the workplace, click here.
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