If you need to do problem solving you will find brainstorming an
effective tool. A good facilitator will help get ideas flowing to the
white board for eventual discussion by the group. However care
must be exercised in brainstorming to prevent the harmful practice of
Blame storming is a shift from positive problem solving into the dark
arena of laying blame for past problems or failures.
Henry Ford had some interesting views on brainstorming and blame
storming. He was once asked about brainstorming through the use of
customer focus groups. His reply was that if he had asked people
about their views of transportation they would “have asked for a
Perhaps he was right but the underlying request would have been
that people wanted to get from point “a” to point “b” quicker. His
product delivered on that request.
However, Ford also showed the masterful thought process. When it
came to problems, including those problems surfacing during a
brainstorming session, he said “do not find fault, find a solution.”
Keep your brain storming focused on the horizon. It is helpful to
understand past problems to the point of not repeating mistakes yet
it is only helpful when it is done with the attitude of “what went
wrong” instead of “who did what went wrong”.
Use this term for developing skills in these areas:
A Bizerm™ is a new business term combining two
descriptive words into a single word or phrase whose
definition is often only known by those using it. To
see more terminology in the workplace, click here.
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