Looking to join the global economy and create a new market for his
products a shoe manufacturer sent a representative from his
marketing department to Africa on a scouting mission. After
spending a couple of days touring the countryside the marketing
executive returned to the office with this report, "There is no
potential in Africa, nobody wears shoes."
The owner of the shoe company was disappointed because he really
felt Africa had growth potential. He decided to send another
marketing executive. Soon the second scout returned to the office.
Although the facts had not changed, the second market analysis was
different. What changed?
Click here to see.
As Aesop established hundreds of years ago with his
timeless fables we remember words best when we
become engaged in a story. Max has compiled an
anecdotal story collection designed to generate “ah-
ha” moments. Click here to see more.
©2007, 2017 Max Impact, Rochester Hills, Michigan,USA