The publisher made a startling discovery moments before 3
million copies of
Teddy Roosevelt’s 19 full convention
speech were to be printed. It seems permission had not
been obtained to use a picture of him and his running mate,
Governor Hiram Johnson, of California. Under copyright
laws the photographer would have been entitled to one
dollar per printed copy.

The chairman of the campaign committee knew they needed
an immediate release so decided to try little creativity. He
sent a telegram to photographer’s Chicago studio that read,
“Planning to issue 3 million copies Roosevelt speech with
pictures Roosevelt and Johnson on cover. Great publicity
opportunity for photographer. Will you pay us to use your
photographs?”

To see what how the photographer replied,
click here.
The photo
As Aesop established hundreds of years ago with his
timeless fables we remember words best when we
become engaged in a story. Max has compiled an
anecdotal story collection designed to generate “ah-
ha” moments.
Click here to see more.

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