For those job seekers still not admitting that LinkedIn is a
critical part of any job search consider the ad campaign by
Taco Bell ran to introduce their first breakfast menu
consider this. Several agencies specializing in locating
nonprofessional actors were able to find more than 400
people named Ronald McDonald using, among other tools,
The Taco Bell commercial, produced to introduce their new
breakfast menu, features men with the legal name of Ronald
McDonald touting their like the breakfast items comprising
Taco Bell’s morning menu. In addition to an aggressive
airtime buy almost 2,000,000 people and watch a
commercial online according to YouTube. See the ad by
According to Forbes magazine, LinkedIn is having a huge
impact on the job placement industry. Forbes reports that
LinkedIn now provides an employer with access to 150
million professionals making it a rich resource for
headhunters and recruiters.
PC Magazine says 73% of recruiters filled a position using
social media in 2012, a figure that increases annually.
These statistics show that any serious job seeker needs to
consider LinkedIn a prime source for securing your next
position. Had not the ad agencies hunting for Ronald
Donald resorted to LinkedIn the length of time to find 400
willing Ronalds but it would have taken an exceptionally
longer time period.
The Taco Bell campaign has prompted one Ronald
McDonald to make his own YouTube video pleading with
the chain revert back to the Chihuahua mascot. Besides the
teasing he has face since the ad campaign began.
- Morale #1: LinkedIn is extremely powerful in
marketing a company or an individual.
- Morale #2: Name recognition can be good, but it can
also cause problems.
Use this ah-ha moment story for developing skills in these
As Aesop established hundreds of years ago with his
timeless fables we remember words best when we
become engaged in a story. Max has compiled an
anecdotal story collection designed to generate “ah-
ha” moments. Click here to see more.
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