Consider selling ice in a desert. A scouting mission to the Middle East
could quickly lead someone to believe that ice is an under-served

Making that assumption one could also logically conclude the reason that
ice is not sold commercially is that with daytime temperatures of 110°F
to 130°F there is no way for consumer to get the product from the store
to a home without a melting. Continuing with this example, the next
logical thing to do would be to develop an economical carrying case to
insulate the ice from the desert heat.

After going through all this developmental expense one would find a total
lack of sales.

Click here to see.

As Aesop established hundreds of years ago with his timeless fables we
remember words best when we become engaged in a story. Max has
compiled an anecdotal story collection designed to generate “ah-ha”
Click here to see more.

©2007, 2017 Max Impact, Rochester Hills, Michigan, USA
Selling ice in the
Middle East