All successful retail giants of the early days of chain stores: Nordstrom, Penney, Kresge, Sears, McCrory, Hudson and Ward believed the customer is always rights. It was not until they passed the reigns of their retail empires to others that customer service began to deteriorate.
The adage that the customer is always right is not just a truth, it is an absolute.
In fact, these retail innovators believed it was impossible for the customer not to be right.
As Aesop established hundreds of years ago with his timeless fables we remember words best when we become engaged in a story. Max has compiled an anecdotal story collection designed to generate “ah- ha” moments. Click here to see more.