A story is told about a day Benjamin Franklin was working at his
Philadelphia printing company.

A man was conversing with Franklin’s assistant as to the price of a
particular book. The man thought the book was overpriced and
when the assistant would not lower it the man asked if Franklin
would come and talk to him.

However, as Franklin approached the desk he added another 25
cents to what his assistant had quoted. “Certainly you cannot be
serious, your assistant gave a price that was much cheaper.”

What was Franklin’s justification?
Click here to find out.
The book sale
As Aesop established hundreds of years ago with his
timeless fables we remember words best when we
become engaged in a story. Max has compiled an
anecdotal story collection designed to generate “ah-
ha” moments.
Click here to see more.

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