Aesop told a tale about two roosters that fought over who should rule
the farmyard. The one that lost hid in the barn while the victor made it
way to the highest point it could find. From his perch the new ruler
crowed loudly about the success.

His loud proclamation about his victory caught the attention of an eagle
that swooped down, taking him off. The other rooster then took over
the yard.

Could Aesop have been predicting the takeover of Kmart by Sears?


But let us apply other names to the fable and see if it applies.

Two retailers fought over who should rule America. Kmart won the
battle against Sears by surpassing their annual sales volume. The victory
was seen before the end of the year and Kmart was proud to predict
victory before the numbers were official. Sears hid in dated malls while
the victor,
Kmart, boasted about its volume surpassing that of Sears.

Walmart heard Kmart’s crowing and swooped down to scoop up its
market share through better consumer offerings. Kmart would end up
bankrupt and Sears would come out of hiding to takeover Kmart,
including moving its headquarters into their offices (farmyard) from
Detroit to Chicago.

Life Lessons:
  • Morale #1: Make sure you always know your threats.
  • Morale #2: Do not get over-confident

Use this ah-ha moment story for developing skills in these areas:

As Aesop established hundreds of years ago with his timeless fables we
remember words best when we become engaged in a story. Max has
compiled an anecdotal story collection designed to generate “ah-ha”
Click here to see more.

©2007, 2017 Max Impact, Rochester Hills, Michigan, USA
The two roosters